He started his professional career at Young & Rubicam. Later, he joined McCann World Group, where he developed his potential in ​​strategic planning, client service and became responsible for leading all Chevrolet brands for 6 years. He later joined the French group Publicis as Account Director and a few months later he was promoted to Vice President and Regional Director for Latin America. While at Publicis, he led clients such as HP, British Airways, LG, Cemex, BMW, Whirlpool, Pernod Ricard, among others. Seeking operational and creative freedom, he founded Tangente in 2008 together with his great friend Gilberto Ahuatzi, backed by an extraordinary work team. He has been a jury member at several advertising festivals, speaker and has won more than 15 EFFIE awards for advertising efficiency.

He is a husband with a beautiful family. When he gets away from the world of advertising and marketing, he enjoys a good round of golf and working out in the gym as much as possible.

Named by Merca 2.0 magazine as one of the 70 Marketing leaders in Mexico.

He begins his career as a trainee in a small advertising agency: Global Convergence. With more desire than experience, he joins Grey Mexico as Junior Copywriter. Years later he joined the Ogilvy team as Associate Creative Director.

One of his great achievements comes in Leo Burnett when he is called as Creative Director. His development and growth continue at Publicis as Group Creative Director.

With the same passion, but now with more experience, he left Publicis to found alongside his friend David Flores, the advertising agency: Tangente.

During his career as a Creative he has worked for brands such as Telcel, McDonald’s, P & G, Kellogg’s, Hamilton Beach, Hasbro, HP, Whirlpool, Kimberly Clark, Broncolin, among others.

And in that time, he has had the satisfaction of receiving some recognition for his creative efforts, such as: Círculos Creativos, Effies, Clio, FIAP, Caracol de Plata, to name a few.

She started her digital experience at Infosel (later Terra Networks), one of the companies that started the foundations of Digital Marketing in Mexico. She continued her career in different digital agencies where she oversaw well-known brands and always ” evangelizing” in digital terms for the benefit of the client.

With great enthusiasm and love for advertising, she has been worked in agencies such as Terán TBWA, Ogilvy, among others, always in charge of international brands, consumer products, services, government, b2b, etc.

One of her great achievements is at the Latin American University, where she founded the digital department and created performance and brand awareness strategies for each type of academic level with great results.

With the interest of generating value for other brands, she returns to the world of advertising agencies and joins Tangente to develop the digital area as Director of Digital Marketing, where she has created multiple strategies for social networks, digital media planning, performance, and brand awareness, working for B2C and B2B clients.

Named by Merca 2.0 magazine as one of the 25 leaders of Digital Marketing in Mexico.

Paul Kron is a seasoned marketing leader with over 20 years of experience across a wide range of industries, including retail, consumer goods, B2B, technology, automotive, and financial services. He’s known for his ability to tackle complex business challenges and drive e-commerce and retail sales through a deep understanding of consumer insights, market research, and innovative analytics.

Paul has held leadership roles at top agencies and corporations, including FCB Group, Innocean Worldwide, and Loblaw and Rogers Communications. He’s worked with a diverse range of brands, from household names like Amazon, Kraft-Heinz, and Home Depot to industry leaders like Hyundai, PlayStation, and Nestle.

His agency experience includes roles at FCB Group, where he developed new business and led CRM clients, and at Innocean Worldwide Canada, where he headed consumer insight and retail marketing communications strategy for Hyundai Motor Corp.

Paul’s international experience is highlighted by his time at McCann World Group, where he worked in both Toronto and Mexico City, leading teams for General Motors of Mexico and Rogers Communications.

Paul holds an MBA in Marketing from McGill University. He’s a proven leader with a track record of building and mentoring collaborative teams while gaining alignment across multiple stakeholders. His ability to simplify and solve complex problems makes him an invaluable asset in the world of marketing strategy and consumer insights.

Strategist and Conceptual Leader

Luis has a distinguished 23-year career in the fields of Corporate Communication, Finance, Technology, and Operations. His experience includes leadership roles in renowned agencies such as Another, HK Strategies, Fleishman Hillard, Edelman, as well as Burson Cohn & Wolfe.

He specializes in the conception of comprehensive communication strategies and crisis management. Additionally, he has served as a member of various editorial boards and communication committees, including Reforma newspaper and the Global Communications.

Council of Fleishman Hillard. He has advised the World Economic Forum on communication matters and is an expert in planning and executing corporate reputation and executive positioning plans.

Luis holds a Master’s degree in Corporate Communication from the University of Barcelona, as well as postgraduate studies in Digital Marketing from ITESM CCM, along with a Bachelor’s degree in Marketing.

Since the beginning he has been a key part of the team, contributing with his experience in traditional media planning and buying, generating successful campaigns for our clients. Rudy began his career more than 30 years ago as a Media Executive at Leo Burnett. In a short time, he was promoted to Media Supervisor, and as a result he is hired to be part of Media Planning, the first specialized media agency in Mexico. Shortly after, he was invited to participate as Media Director to manage 50% of Young & Rubicam’s accounts. Already as a Media Director he goes to Universal McCann for a time and later founds in Monterrey N.L. one of the most important media agencies today: Media Solutions. Years later he returns to Mexico City and joins OMD as Director of Key Accounts, to later move on to Media Planning, today, Havas Media, to manage Grupo Modelo and the Mexico’s Tourism Promotion Council (CPTM). Today at Tangente, he is Media Director and continuously applies his experience with our clients, for local, nationwide, and global campaigns.

A perfectionist by nature, always attentive to details

Rosa María brings experience in production and implementation of special events, breathing life and realism into brand experiences. An administrator by vocation, but a passionate events enthusiast by choice.

She began her career at IMBAL in the finance department, later working for Nafinsa in administrative audits, where the opportunity arose to organize an internal event for 800 people. Approximately 30 years ago, she began her career as a production assistant, eventually rising to become a producer and executive producer.

La Güera specializes in organizing large events, concerts, corporate events, activations. She has passed on her expertise in matters of lifestyle onto brands such as Louis Vuitton, Carolina Herrera, Salvatore Ferragamo, Hermenegildo Zegna, Daniel Espinoza, Guess, L’Oréal Paris, Garnier, Maybelline, American Express, Casas Geo, Nextel, Crisol, Sony Entertainment Television, Absolut, UberEats, among others.

He started his professional career at Young & Rubicam. Later, he joined McCann World Group, where he developed his potential in ​​strategic planning, client service and became responsible for leading all Chevrolet brands for 6 years. He later joined the French group Publicis as Account Director and a few months later he was promoted to Vice President and Regional Director for Latin America. While at Publicis, he led clients such as HP, British Airways, LG, Cemex, BMW, Whirlpool, Pernod Ricard, among others. Seeking operational and creative freedom, he founded Tangente in 2008 together with his great friend Gilberto Ahuatzi, backed by an extraordinary work team. He has been a jury member at several advertising festivals, speaker and has won more than 15 EFFIE awards for advertising efficiency.

He is a husband with a beautiful family. When he gets away from the world of advertising and marketing, he enjoys a good round of golf and working out in the gym as much as possible.

Named by Merca 2.0 magazine as one of the 70 Marketing leaders in Mexico.

He begins his career as a trainee in a small advertising agency: Global Convergence. With more desire than experience, he joins Grey Mexico as Junior Copywriter. Years later he joined the Ogilvy team as Associate Creative Director.
One of his great achievements comes in Leo Burnett when he is called as Creative Director. His development and growth continue at Publicis as Group Creative Director.
With the same passion, but now with more experience, he left Publicis to found alongside his friend David Flores, the advertising agency: Tangente.
During his career as a Creative he has worked for brands such as Telcel, McDonald’s, P & G, Kellogg’s, Hamilton Beach, Hasbro, HP, Whirlpool, Kimberly Clark, Broncolin, among others.
And in that time, he has had the satisfaction of receiving some recognition for his creative efforts, such as: Círculos Creativos, Effies, Clio, FIAP, Caracol de Plata, to name a few.

Comienza su carrera como trainee en una pequeña agencia de publicidad en la colonia Roma: Global Convergence. Con más ganas que experiencia se incorpora como Copy Jr. en el departamento creativo de Grey México. Años más tarde se integra al equipo de Ogilvy como Director Creativo Asociado.

Uno de sus grandes logros se presenta en Leo Burnett cuando lo llaman como Director Creativo. Su desarrollo y crecimiento continuan en Publicis como Director Creativo de Grupo.

Con la misma pasión, pero ahora con más experiencia, deja Publicis para fundar con su amigo David Flores, la agencia de publicidad: Tangente.

Durante su carrera como Creativo ha trabajado para marcas como Telcel, McDonald’s, P&G, Kellogg’s, Hamilton Beach, Hasbro, Hewlett Packard, Whirlpool, Kimberly Clark, Broncolin, entre otras.

Y en ese tiempo ha tenido la satisfacción de recibir algunos reconocimientos por sus esfuerzos creativos, tales como: Círculos Creativos, Effies, Clio, FIAP, Caracol de Plata, por nombrar algunos.

She started her digital experience at Infosel (later Terra Networks), one of the companies that started the foundations of Digital Marketing in Mexico. She continued her career in different digital agencies where she oversaw well-known brands and always ” evangelizing” in digital terms for the benefit of the client.

With great enthusiasm and love for advertising, she has been worked in agencies such as Terán TBWA, Ogilvy, among others, always in charge of international brands, consumer products, services, government, b2b, etc.

One of her great achievements is at the Latin American University, where she founded the digital department and created performance and brand awareness strategies for each type of academic level with great results.

With the interest of generating value for other brands, she returns to the world of advertising agencies and joins Tangente to develop the digital area as Director of Digital Marketing, where she has created multiple strategies for social networks, digital media planning, performance, and brand awareness, working for B2C and B2B clients.

Named by Merca 2.0 magazine as one of the 25 leaders of Digital Marketing in Mexico.

Paul Kron is a seasoned marketing leader with over 20 years of experience across a wide range of industries, including retail, consumer goods, B2B, technology, automotive, and financial services. He’s known for his ability to tackle complex business challenges and drive e-commerce and retail sales through a deep understanding of consumer insights, market research, and innovative analytics.

Paul has held leadership roles at top agencies and corporations, including FCB Group, Innocean Worldwide, and Loblaw and Rogers Communications. He’s worked with a diverse range of brands, from household names like Amazon, Kraft-Heinz, and Home Depot to industry leaders like Hyundai, PlayStation, and Nestle.

His agency experience includes roles at FCB Group, where he developed new business and led CRM clients, and at Innocean Worldwide Canada, where he headed consumer insight and retail marketing communications strategy for Hyundai Motor Corp.

Paul’s international experience is highlighted by his time at McCann World Group, where he worked in both Toronto and Mexico City, leading teams for General Motors of Mexico and Rogers Communications.

Paul holds an MBA in Marketing from McGill University. He’s a proven leader with a track record of building and mentoring collaborative teams while gaining alignment across multiple stakeholders. His ability to simplify and solve complex problems makes him an invaluable asset in the world of marketing strategy and consumer insights.

Since the beginning he has been a key part of the team, contributing with his experience in traditional media planning and buying, generating successful campaigns for our clients. Rudy began his career more than 30 years ago as a Media Executive at Leo Burnett. In a short time, he was promoted to Media Supervisor, and as a result he is hired to be part of Media Planning, the first specialized media agency in Mexico. Shortly after, he was invited to participate as Media Director to manage 50% of Young & Rubicam’s accounts. Already as a Media Director he goes to Universal McCann for a time and later founds in Monterrey N.L. one of the most important media agencies today: Media Solutions. Years later he returns to Mexico City and joins OMD as Director of Key Accounts, to later move on to Media Planning, today, Havas Media, to manage Grupo Modelo and the Mexico’s Tourism Promotion Council (CPTM). Today at Tangente, he is Media Director and continuously applies his experience with our clients, for local, nationwide, and global campaigns.

A perfectionist by nature, always attentive to details

Rosa María brings experience in production and implementation of special events, breathing life and realism into brand experiences. An administrator by vocation, but a passionate events enthusiast by choice.

She began her career at IMBAL in the finance department, later working for Nafinsa in administrative audits, where the opportunity arose to organize an internal event for 800 people. Approximately 30 years ago, she began her career as a production assistant, eventually rising to become a producer and executive producer.

La Güera specializes in organizing large events, concerts, corporate events, activations. She has passed on her expertise in matters of lifestyle onto brands such as Louis Vuitton, Carolina Herrera, Salvatore Ferragamo, Hermenegildo Zegna, Daniel Espinoza, Guess, L’Oréal Paris, Garnier, Maybelline, American Express, Casas Geo, Nextel, Crisol, Sony Entertainment Television, Absolut, UberEats, among others.

Strategist and Conceptual Leader

Luis has a distinguished 23-year career in the fields of Corporate Communication, Finance, Technology, and Operations. His experience includes leadership roles in renowned agencies such as Another, HK Strategies, Fleishman Hillard, Edelman, as well as Burson Cohn & Wolfe.

He specializes in the conception of comprehensive communication strategies and crisis management. Additionally, he has served as a member of various editorial boards and communication committees, including Reforma newspaper and the Global Communications Council of Fleishman Hillard. He has advised the World Economic Forum on communication matters and is an expert in planning and executing corporate reputation and executive positioning plans.

Luis holds a Master’s degree in Corporate Communication from the University of Barcelona, as well as postgraduate studies in Digital Marketing from ITESM CCM, along with a Bachelor’s degree in Marketing.

Paul Kron es un líder de mercadotecnia con más de 20 años de experiencia en una amplia gama de industrias, que incluyen retail, productos de consumo, B2B, tecnología, automotriz y servicios financieros. Es conocido por su habilidad para abordar desafíos empresariales complejos y aumentar las ventas en comercio electrónico y retail, gracias a su profundo conocimiento en insights de consumidor, investigación de mercados y un análisis innovador.

Paul ha ocupado cargos directivos en destacadas agencias y corporaciones, como FCB Group, Innocean Worldwide, Loblaw y Rogers Communications. Ha trabajado con una diversa gama de marcas, desde nombres reconocidos como Amazon, Kraft-Heinz y Home Depot, hasta líderes de la industria como Hyundai, PlayStation y Nestlé.

Su experiencia en agencias incluye roles en FCB Group, donde desarrolló el área de nuevos negocios y lideró a clientes de CRM, y en Innocean Worldwide Canada, donde dirigió la estrategia de comunicaciones de mercadotecnia de retail e insights del consumidor para Hyundai Motor Corp.

La experiencia internacional de Paul se destaca por su tiempo en McCann World Group, donde trabajó en Toronto y Ciudad de México, liderando equipos para General Motors de México y Rogers Communications.

Paul posee un MBA en Marketing por la Universidad McGill. Es un líder comprobado con una trayectoria de desarrollo de equipos colaborativos, alineando a múltiples partes interesadas. Su capacidad para simplificar y resolver problemas complejos lo convierte en un activo invaluable en el mundo de la estrategia de mercadotecnia y insights de consumidor.

Desde el comienzo en Tangente, ha sido pieza clave del equipo aportando su experiencia en la parte de medios tradicionales, generando exitosas campañas para nuestros diferentes clientes. Rudy inicia su carrera hace más de 30 años como Ejecutivo de medios en Leo Burnett. En poco tiempo logra ascender a Supervisor de medios en la misma agencia y gracias a su desarrollo es convocado para formar parte de Media Planning, la primera agencia especializada en medios. Al poco tiempo lo invitan a participa como Director de Medios para manejar el 50% de las cuentas de Young & Rubicam.

Ya como Director se va un tiempo a Universal McCann y posteriormente funda en Monterrey N.L. una de las agencias de medios más importantes en la actualidad: Media Solutions.

Años más tarde regresa a la CDMX y se incorpora a OMD como Director de Cuentas Claves., para posteriormente moverse a Media Planning, hoy Havas Media, para manejar Grupo Modelo y el Consejo de Promoción Turística (CPTM).

Hoy en Tangente, es Director de Medios y aplica continuamente su experiencia adquirida en las marcas de la agencia, para campañas nacionales e internacionales.

Perfeccionista por naturaleza, siempre cuidando los detalles

Rosa María aporta experiencia en la producción e implementación de eventos especiales y le da vida y realismos a las experiencias de marca.
Licenciada en Administración de Empresas por vocación, pero loca apasionada de los eventos por elección.

Comienza su carrera en el IMBAL, en el área de finanzas, más tarde se sumerge en Nafinsa en el area de auditorías administrativas y es ahí donde surge la oportunidad de realizar un evento interno para 800 personas.

Hace aproximadamente 30 años comienza su carrera como asistente de producción, para posteriormente convertirse en productor y productor ejecutivo.
La Güera realiza eventos masivos, conciertos, eventos corporativos, activaciones, y le ha dado vida y estilo a marcas como:

Louis Vuitton, Carolina Herrera, Salvatore Ferragamo, Hermenegildo Zegna, Daniel Espinoza, Guess, L’Oréal Paris, Garnier, Maybelline, American Express, Casas Geo, Nextel, Crisol, Sony Entreteniment Television, Absolut, UberEats, entre otros.

Inicia su experiencia digital en Infosel (después Terra Networks) una de las empresas que fundaron las bases del MKT Digital en México. Continuó su desarrollo en diversas agencias digitales donde estuvo a cargo de reconocidas marcas y siempre “evangelizando” en términos digitales en beneficio de las necesidades del cliente.

Con mucho entusiasmo y gusto por la publicidad, estuvo laborando en agencias como Terán TBWA, Ogilvy, entre otras, siempre a cargo de marcas internacionales, productos de consumo, servicios, gobierno, etc.

Uno de sus grandes logros se da en la Universidad Latinoamericana, donde funda el área digital y crea las estrategias de performance y brand awareness para cada tipo de nivel académico con grandes resultados.

Con el interés de generar valor para otras marcas, regresa a las agencias de publicidad y se integra a Tangente para desarrollar el área digital como Directora de Marketing Digital, en donde ha creado múltiples estrategias para redes sociales, planeación de medios digitales, performance y brand awareness digital, trabajando para clientes B2C y B2B.

Nombrada por la revista Merca 2.0 como uno de los 25 líderes del Marketing Digital en México.

Comenzó su carrera profesional en Young & Rubicam. Posteriormente se une a McCann World Group, donde desarrolla su potencial en el área de planeación estratégica, servicio a clientes y se convierte en el responsable de llevar todas las marcas de Chevrolet durante 6 años. Después se incorpora al grupo francés Publicis como Director de Cuenta y unos meses más tarde es ascendido a Vicepresidente y Director Regional para Latinoamérica. Estando en Publicis liderea clientes como HP, British Airways, LG, Cemex, BMW, Whirlpool, Pernod Ricard, entre otros. Buscando libertad operativa y creativa, funda Tangente en 2008 junto a su gran amigo Gilberto Ahuatzi, respaldado por un extraordinario equipo de trabajo. Ha sido jurado en varios festivales de publicidad, conferencista y ha ganado más de 15 premios EFFIE por eficiencia publicitaria.

Es esposo y padre de familia. Cuando se aleja del mundo de la publicidad y el marketing, disfruta una buena ronda de golf y entrenar en el gimnasio, tanto como le sea posible.

Nombrado por la revista Merca 2.0 como uno de los 70 líderes del Marketing en México.

Desde el comienzo en Tangente, ha sido pieza clave del equipo aportando su experiencia en la parte de medios tradicionales, generando exitosas campañas para nuestros diferentes clientes. Rudy inicia su carrera hace más de 30 años como Ejecutivo de medios en Leo Burnett. En poco tiempo logra ascender a Supervisor de medios en la misma agencia y gracias a su desarrollo es convocado para formar parte de Media Planning, la primera agencia especializada en medios. Al poco tiempo lo invitan a participa como Director de Medios para manejar el 50% de las cuentas de Young & Rubicam.

Ya como Director se va un tiempo a Universal McCann y posteriormente funda en Monterrey N.L. una de las agencias de medios más importantes en la actualidad: Media Solutions.

Años más tarde regresa a la CDMX y se incorpora a OMD como Director de Cuentas Claves., para posteriormente moverse a Media Planning, hoy Havas Media, para manejar Grupo Modelo y el Consejo de Promoción Turística (CPTM).

Hoy en Tangente, es Director de Medios y aplica continuamente su experiencia adquirida en las marcas de la agencia, para campañas nacionales e internacionales.

Perfeccionista por naturaleza, siempre cuidando los detalles

Rosa María aporta experiencia en la producción e implementación de eventos especiales y le da vida y realismos a las experiencias de marca.
Licenciada en Administración de Empresas por vocación, pero loca apasionada de los eventos por elección.

Comienza su carrera en el IMBAL, en el área de finanzas, más tarde se sumerge en Nafinsa en el area de auditorías administrativas y es ahí donde surge la oportunidad de realizar un evento interno para 800 personas.

Hace aproximadamente 30 años comienza su carrera como asistente de producción, para posteriormente convertirse en productor y productor ejecutivo.
La Güera realiza eventos masivos, conciertos, eventos corporativos, activaciones, y le ha dado vida y estilo a marcas como:

Louis Vuitton, Carolina Herrera, Salvatore Ferragamo, Hermenegildo Zegna, Daniel Espinoza, Guess, L’Oréal Paris, Garnier, Maybelline, American Express, Casas Geo, Nextel, Crisol, Sony Entreteniment Television, Absolut, UberEats, entre otros.

Inicia su experiencia digital en Infosel (después Terra Networks) una de las empresas que fundaron las bases del MKT Digital en México. Continuó su desarrollo en diversas agencias digitales donde estuvo a cargo de reconocidas marcas y siempre “evangelizando” en términos digitales en beneficio de las necesidades del cliente.

Con mucho entusiasmo y gusto por la publicidad, estuvo laborando en agencias como Terán TBWA, Ogilvy, entre otras, siempre a cargo de marcas internacionales, productos de consumo, servicios, gobierno, etc.

Uno de sus grandes logros se da en la Universidad Latinoamericana, donde funda el área digital y crea las estrategias de performance y brand awareness para cada tipo de nivel académico con grandes resultados.

Con el interés de generar valor para otras marcas, regresa a las agencias de publicidad y se integra a Tangente para desarrollar el área digital como Directora de Marketing Digital, en donde ha creado múltiples estrategias para redes sociales, planeación de medios digitales, performance y brand awareness digital, trabajando para clientes B2C y B2B.

Nombrada por la revista Merca 2.0 como uno de los 25 líderes del Marketing Digital en México.

Comenzó su carrera profesional en Young & Rubicam. Posteriormente se une a McCann World Group, donde desarrolla su potencial en el área de planeación estratégica, servicio a clientes y se convierte en el responsable de llevar todas las marcas de Chevrolet durante 6 años. Después se incorpora al grupo francés Publicis como Director de Cuenta y unos meses más tarde es ascendido a Vicepresidente y Director Regional para Latinoamérica. Estando en Publicis liderea clientes como HP, British Airways, LG, Cemex, BMW, Whirlpool, Pernod Ricard, entre otros. Buscando libertad operativa y creativa, funda Tangente en 2008 junto a su gran amigo Gilberto Ahuatzi, respaldado por un extraordinario equipo de trabajo. Ha sido jurado en varios festivales de publicidad, conferencista y ha ganado más de 15 premios EFFIE por eficiencia publicitaria.

Es esposo y padre de familia. Cuando se aleja del mundo de la publicidad y el marketing, disfruta una buena ronda de golf y entrenar en el gimnasio, tanto como le sea posible.

Nombrado por la revista Merca 2.0 como uno de los 70 líderes del Marketing en México.